Jerry Marlow, MBA, freelance real estate writer, financial writer, marketing writer, writing sample, (917) 817-8659, jerrymarlow@jerrymarlow.com, www.jerrymarlow.com, © 2008 Jerry Marlow


Aurora Real Estate Development: People, Principles, Processes
Through collaboration, we can
maximize benefits to everyone
that each project touches

Each city and county's
comprehensive general plan
sets forth that community's
goals, policies and programs
for land use and development

Through zoning ordinances,
cities and counties translate
their comprehensive general
plans into law

City and county ordinances guide and control the subdivision of land

The California Environmental Quality Act requires city and
county agencies to assess
each development project's environmental impact

The California Coastal Commission protects, conserves, restores and enhances the California coast

Gaining city or county approval
for a complex development
project is a multi-phase process

At community meetings with Aurora and at public hearings, you have the opportunity to shape the design of a project

Economic feasibility both
constrains and liberates the
design of a project.

Aurora holds its employees, consultants, architects, engineers, contractors, subcontractors and marketing representatives to the highest standards

How real-estate development projects are designed and built today will largely determine how we live, work and play in the future

Contact Aurora:
Maria Etoile
Director of Planning
maria.etoile@auroracompanies.com
(917) 817-8659

The Aurora Companies
1492 Mesa Street, Suite 1000
La Jolla, CA 92039

Glossary of California land-use
and planning terms

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The California Environmental Quality Act requires city and county agencies to assess each development project's environmental impact
In California, when a real estate developer applies for permission to develop or re-develop land, the California Environmental Quality Act (CEQA) requires the city or county agency responsible for approving the application to determine if the project has the potential for significant adverse environmental impact. If it does, then CEQA requires the agency to assess the potential envrionmental impacts of the project.

To assess potential impacts, the agency hires an outside consultant at the developer's expense. The consultant prepares an Environmental Impact Report (EIR).

CEQA also requires the lead agency to assess the environmental impacts of reasonable alternatives, including a "no project alternative."

The lead agency must identify the environmentally superior alternative. If the "no project alternative" is the environmentally superior alternative, then the lead agency must also identify the next best environmentally superior alternative.

The lead agency is free to choose whichever alternative it wants including projects with greater environmental impact, but when doing so must adopt a Statement of Overriding Considerations which states that although adverse impacts may result, specific overriding economic, legal, social, technological, or other considerations outweigh the project's significant, unmitigated impacts.


 


Photo is a placeholder only. We would do well to saturate right column on every page with photos of Aurora projects, design drawings, maps, etc.

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