Jerry Marlow, MBA, freelance real estate writer, financial writer, marketing writer, writing sample, (917) 817-8659, jerrymarlow@jerrymarlow.com, www.jerrymarlow.com, © 2008 Jerry Marlow


Aurora Real Estate Development: People, Principles, Processes
Through collaboration, we can
maximize benefits to everyone
that each project touches

Each city and county's
comprehensive general plan
sets forth that community's
goals, policies and programs
for land use and development

Through zoning ordinances,
cities and counties translate
their comprehensive general
plans into law

City and county ordinances guide and control the subdivision of land

The California Environmental Quality Act requires city and
county agencies to assess
each development project's environmental impact

The California Coastal Commission protects, conserves, restores and enhances the California coast

Gaining city or county approval
for a complex development
project is a multi-phase process

At community meetings with Aurora and at public hearings, you have the opportunity to shape the design of a project

Economic feasibility both
constrains and liberates the
design of a project.

Aurora holds its employees, consultants, architects, engineers, contractors, subcontractors and marketing representatives to the highest standards

How real-estate development projects are designed and built today will largely determine how we live, work and play in the future

Contact Aurora:
Maria Etoile
Director of Planning
maria.etoile@auroracompanies.com
(917) 817-8659

The Aurora Companies
1492 Mesa Street, Suite 1000
La Jolla, CA 92039

Glossary of California land-use
and planning terms

Land use and development
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Aurora holds its employees, consultants, architects, engineers, contractors, sub- contractors and marketing representatives to the highest standards
At the Aurora Companies, like most real estate developers, we accomplish much of our work through outside consultants, architects, engineers, contractors, subcontractors and marketing representatives. Throughout the real estate development process, we require our employees and the people we hire on a contractual basis to execute their assignments responsibly, prudently, safely, ethically and in full compliance with all laws and regulations.

We require our architects to be communicative with and responsive to ideas and concerns of prospective users, community and environmental groups, public officials, regulators, lenders and investors.

Aurora requires contractors and their subcontractors to conform fully with all laws and regulations that govern construction, employment, work-site safety and environmental protection. We hold contractors and subcontractors responsible for the conduct of their employees.

Aurora requires its contractors and their subcontractors to meet all permit and regulatory requirements. Permits that a development may require include but are not limited to the following:
Demolition permits
Grading permits
Building permits
Electrical permits
Mechanical permits
Plumbing permits
Public right-of-way permits
Sign permits

In the marketing of a development, Aurora requires marketing personnel to interact with prospective tenants and buyers in an ethical and forthright manner.

Should you observe a Aurora employee, consultant, architect, engineer, employee of a contractor or subcontractor or a marketing representative acting in a way that you believe to be unsafe, irresponsible or unethical, contact Maria Etoile, Vice President of Planning for Aurora. Ms. Etoile will take appropriate action to ensure that that person’s behavior conforms to Aurora's principles and standards.



Photo is a placeholder only. We would do well to saturate right column on every page with photos of Aurora projects, design drawings, maps, etc.

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